White King Multi-Surface Cleaner

White King is an iconic Australian household brand that has been a staple in domestic cleaning since its inception. Originally famous for its powerful liquid bleach, the brand has expanded its portfolio to include a wide range of specialized cleaning products, including multi-surface cleaners, toilet gels, and laundry products. Its reputation is built on delivering heavy-duty cleaning and disinfecting solutions for the home.

The brand's journey began with the manufacture of bleach in Australia, where it became a market leader. Over the decades, it has undergone several changes in corporate ownership, reflecting the shifting landscape of the consumer goods industry. Today, White King is managed with a focus on product innovation and maintaining its efficacy as a trusted germ-killing agent.

Currently, White King is owned by Pental Limited, an Australian-based company that specializes in manufacturing and distributing household cleaning and personal care brands. This ownership ensures that the brand remains deeply rooted in its country of origin while serving a broad market across Australia and New Zealand.