Normal Flosser

Normal is a Danish discount retail chain that offers a wide range of personal care products, including these dental flossers. The brand is known for its 'no-frills' business model, sourcing goods from various suppliers to provide competitive pricing.

While the brand 'Normal' is quintessentially Danish, the majority of their private-label hygiene and plastic-based products, such as these flossers, are manufactured in China to maintain low price points. The company is now primarily owned by Anders Holch Povlsen's investment company, Heartland A/S, which also holds a significant stake in ASOS and Bestseller.