Isana Higashira (Character Merchandising)

Isana Higashira is a prominent character from the Japanese light novel and anime series titled My Stepmom's Daughter Is My Ex (Mamahaha no Tsurego ga Motokano datta). As a character, she represents a significant intellectual property (IP) used for various consumer goods, including high-end figurines, acrylic stands, and stationery. The character was created by author Kyōsuke Kamishiro and illustrator Takayaki.

The licensing and commercial distribution of Isana-branded products are handled by major Japanese media conglomerates. Most physical merchandise, such as plastic scales and figures, is manufactured in China or Japan under strict licensing agreements. The IP remains firmly rooted in the Japanese subculture market, targeting collectors of light novels and seasonal anime memorabilia.