Made O'Meter
Discover where a brand or product originates
Bio-tex is a historic laundry detergent brand that gained fame as one of the first to incorporate bio-active enzymes for stain removal. Originally launched by the Dutch company Kortman & Schulte in the mid-20th century, it revolutionized how biological stains like blood and protein were handled. Over the decades, the brand became a household name across Europe, particularly in Denmark and the Netherlands.
Today, Bio-tex is part of the vast portfolio of Unilever, following a series of corporate acquisitions. While the brand is deeply rooted in European laundry traditions, its manufacturing occurs across several locations globally to serve local markets efficiently. The product pictured is specifically tailored for the Nordic market, including Denmark and Norway, focusing on high-efficiency wash cycles like 'Wonderwash'. The ultimate ownership resides with the British multinational Unilever PLC, which oversees the brand's formula development and sustainability initiatives.
Report a bug/Feedback
disclaimer
poweredBy