Wheat Apparel Children's Outerwear

Wheat is a premium Danish children's fashion brand established in 2002 by Charlotte and Peter Galsgaard. The brand is renowned for its distinctive Nordic design aesthetic, characterized by hand-drawn prints and a muted color palette. Wheat focuses on creating functional, durable clothing that allows children to move freely and explore nature.

Sustainability is at the core of the brand's manufacturing process, utilizing recycled materials like recycled polyester for its technical outerwear and organic cotton for its indoor wear. While the brand originates from Denmark and maintains its creative headquarters there, production is outsourced to specialized factories primarily located in China and Vietnam to ensure high technical standards for waterproofing and breathability. Today, Wheat remains an independent family-driven enterprise, expanding its footprint across Europe and international markets.