Frugi Organic Children's Clothing

Frugi is a prominent sustainable fashion brand that specializes in organic cotton clothing for babies, toddlers, and children. Founded in 2004 in Cornwall, United Kingdom, the brand was born from a desire to create durable, eco-friendly clothes that fit over cloth diapers. The brand is well-known for its vibrant designs and commitment to GOTS (Global Organic Textile Standard) certified materials.

Historically, the brand was closely associated with its founders, Lucy and Kurt Jewson, before undergoing significant expansion. In 2022, the brand's parent company, Cutie Patootie Ltd, faced financial restructuring and was subsequently acquired to ensure its long-term viability. Its manufacturing maintains a strong focus on ethical labor practices in India, where much of the world's high-quality organic cotton is sourced.