DeFacto Apparel

DeFacto is a major global fashion brand that originated in Turkey in 2005. It has grown to become one of the leading apparel retailers in the Mediterranean and beyond, focusing on affordable, trendy clothing for the whole family. The brand is known for its wide range of products including outerwear, sportswear, and accessories, positioning itself as a key competitor in the fast-fashion sector.

The global headquarters and primary design operations are located in Istanbul, Turkey. While a significant portion of its manufacturing remains in Turkey—leveraging the country's robust textile industry—the brand also utilizes a global supply chain to support its expansion across more than 30 countries. The brand emphasizes accessibility and modern retail experiences through both physical stores and a strong e-commerce presence.