Kleenex facial tissues

Kleenex is one of the world's most recognizable consumer brands, serving as a synonym for facial tissues in many regions. The brand has a rich history dating back to 1924, when it was originally marketed as a way to remove cold cream. Over a century, it transitioned into the ubiquitous disposable handkerchief used for sniffles and hygiene today.

While the brand originated in the United States, manufacturing is highly localized to ensure efficiency and sustainability. For instance, products sold in Australia are often produced at the Millicent Mill in South Australia, while North American supplies are manufactured across various domestic facilities. The brand is a core asset of Kimberly-Clark, a multinational corporation that maintains high environmental standards, including FSC certification for responsible forest management.

In recent years, the brand has remained under the solid ownership of Kimberly-Clark. The company continues to innovate within the hygiene space, offering specialized variants such as 'Aloe Vera & Vitamin E' and 'Large & Thick' to cater to diverse consumer needs while maintaining its status as a market leader in personal care products.