Choca chocolate flakes (Choca vlokken)

Choca is a classic Dutch brand famous for its bread toppings, particularly its chocolate flakes (vlokken). Founded in the Netherlands, the brand became a household name for traditional Dutch breakfast and lunch culture.

The brand has changed ownership over the years and is currently part of the product portfolio of De Ruijter, which is the leading chocolate toppings brand in the country. Since the late 20th century, the Choca brand has been under the umbrella of the Kraft Heinz Company. While the products are primarily manufactured and consumed within the Netherlands, the ultimate corporate ownership lies with the American-based Kraft Heinz Company following the merger of Kraft Foods and H.J. Heinz Company.