Kayoba Air rifle pellets

Kayoba is a private label brand primarily sold through the Swedish retail chain Jula. The brand specializes in outdoor and leisure equipment, including tools, bicycles, and sporting accessories such as air rifle ammunition.

The Kayoba brand was developed by Jula AB to provide cost-effective leisure products to the Nordic market. While Jula is a Swedish company, manufacturing for Kayoba products typically takes place in various countries across Europe and Asia, depending on the specific product line and legal manufacturer agreements.

Ownership lies with the Jula Holding Group, a family-owned Swedish conglomerate based in Skara. The group continues to expand its retail footprint and private label portfolio across Northern and Central Europe.