Haier Major Appliance

Haier is a powerhouse in the global consumer electronics and home appliances market, known for its extensive range of white goods such as refrigerators, washing machines, and air conditioners. The brand traces its origins back to the Qingdao Refrigerator Co. in China, which underwent a major transformation in the 1980s under the leadership of Zhang Ruimin. Today, it stands as one of the world's leading brands in the major appliance sector.

While the brand's core manufacturing and strategic heart remain in China, Haier has established a massive global footprint. Following the acquisition of GE Appliances in the United States and the Candy Group in Europe, its production capabilities have expanded significantly. For the European market, many products are manufactured in factories across Italy, Turkey, and China to ensure regional efficiency and technological integration. The ultimate ownership lies with the Haier Smart Home Co., Ltd., a multinational conglomerate headquartered in Qingdao, China.