Sambo Þristur

Sambo Þristur is one of Iceland's most famous and beloved candy brands. It is characterized by its unique combination of soft Icelandic chocolate-fudgy pieces mixed with bits of chewy liquorice, creating a distinct texture and flavor profile that has become a staple of Icelandic confectionery culture.

The brand is manufactured locally in Reykjavík by Sambo, a company with deep roots in the Icelandic food industry. For decades, Sambo has maintained its position as a primary producer of traditional Icelandic sweets, with Þristur remaining their flagship product. The manufacturing process is kept within the country to ensure the specific quality and taste that Icelandic consumers associate with the brand.

Ownership of the brand remains within Iceland under the parent company Sambo (often associated with the legal entity Nói Síríus hf in modern corporate structures or managed through independent family-led operations depending on the specific product line). As of 2026, the brand continues to represent Icelandic food heritage, being a popular souvenir for tourists and a nostalgic favorite for locals.