Bluey Children's T-shirt

This product is an apparel item featuring the popular animated character Bluey. The Bluey brand was originally created in Australia by Joe Brumm and produced by Ludo Studio. It has grown from a television series into a massive global franchise spanning merchandise, clothing, and toys.

While the intellectual property and brand heritage are Australian, the physical manufacturing of Bluey-branded apparel is outsourced to multiple countries, commonly including China, Vietnam, and India, depending on the specific retail partner (such as Target, Walmart, or Next).

Ownership of the brand is central to its distribution. The brand is owned by Ludo Studio, with global commercial and distribution rights held by BBC Studios, a commercial subsidiary of the British Broadcasting Corporation. This partnership ensures the character's presence in international markets while maintaining the creative roots of its original Australian creators.