Prigat Orange Fruit Drink

Prigat is a well-known fruit juice brand with a complex history involving Israeli innovation and European expansion. Originally launched in Israel in 1962 by Gat Foods, the brand transformed the domestic market with its focus on high-quality fruit-based beverages. The Romanian label visible on this bottle, 'Cu suc de Portocale', indicates it was produced for the Romanian market, where it has been a household name for decades.

In Romania, the brand is produced and distributed under license by United Romanian Breweries Bereprod (URBB), also known as Tuborg Romania. This local manufacturing setup allows the brand to maintain freshness and cater to regional preferences while following the original proprietary recipes developed by Gat Foods. Across Europe and the Middle East, Prigat remains a significant player in the fruit nectar and juice category, often marketed with vibrant imagery and a focus on natural fruit extracts.