Rauch Happy Day Orange & Passionfruit juice

Happy Day is a premium fruit juice brand under the Rauch Fruchtsäfte umbrella, an Austrian family-owned company founded in 1919. The brand is well-known globally for its extensive range of high-quality fruit juices and nectars, often recognized by its vibrant yellow packaging.

The Rauch family remains the ultimate owner of the company, which has grown from a small pressing facility in Rankweil, Austria, to one of the largest juice producers in Europe. While Rauch operates production facilities in multiple countries including Hungary and Serbia to serve regional markets, the core brand identity and premium Happy Day lines are primarily associated with their Austrian manufacturing expertise and heritage.