CHiQ home appliances

CHiQ is a premium sub-brand of the Chinese consumer electronics giant Changhong. Launched to cater to the modern, smart-home era, the brand focuses on 'Human-Centric' technology, integrating Internet of Things (IoT) and Artificial Intelligence (AI) into everyday household devices. Since its international expansion, CHiQ has established a significant presence in global markets, particularly in Australia, Europe, and Southeast Asia.

The manufacturing of CHiQ products is primarily centered in China, where Changhong operates massive, automated 'smart factories.' However, to serve international markets more efficiently, production and assembly also occur in various regional hubs worldwide. The brand is known for its balance of high-end features—such as 4K resolution in televisions and smart inverter technology in refrigerators—with competitive pricing, positioning itself against traditional global electronics leaders.

While CHiQ operates as a distinct brand identity with its own marketing and product development cycles, it remains a wholly-owned subsidiary of the Sichuan Changhong Electric Co. This relationship allows CHiQ to leverage Changhong’s decades of research and development, supply chain infrastructure, and engineering expertise to maintain a robust global distribution network.