being Inc. Max Moisture Intense Moisturising Shampoo

being Inc. is a modern personal care brand specifically formulated for textured hair, ranging from curly to coily (4A-4C). The Max Moisture line, which includes this Intense Moisturising Shampoo with cocoa butter and oat extract, is designed to provide deep hydration and nourishment for dry hair types.

The brand was developed by the parent company KDC/ONE (Knowlton Development Corporation) as part of their innovation lab, and it is primarily retailed through major global retailers like Walmart in North America and Boots in the United Kingdom. While the product is marketed globally, the manufacturing typically takes place in the United States, leveraging KDC/ONE's extensive North American supply chain and formulating facilities.