Friele Frokostkaffe

Friele is Norway's most iconic coffee brand, deeply rooted in the history of Bergen. Founded in 1799, it has served generations of Norwegians and is best known for its 'Frokostkaffe' (Breakfast Coffee), which has become a staple in Norwegian households. The coffee beans are sourced from various tropical regions including Brazil and Guatemala, but the primary roasting and production facility remains located in Midtun, Bergen.

Over the centuries, the company evolved from a small family trading house into a modern industrial powerhouse. While the Friele family maintained ownership for seven generations, the brand entered a new era of international expansion through corporate partnerships. Today, it is part of a global beverage conglomerate, ensuring that the traditional Norwegian coffee culture is combined with world-class logistics and sourcing capabilities.