American Crew Matte Clay

American Crew Matte Clay is a high-performance hair styling product designed to offer a medium to high hold with a silky matte finish. Designed specifically for men's hair, it utilizes natural ingredients like kaolin clay to provide texture and definition without leaving a greasy residue. Since its inception, the product has become a staple in professional barbershops and salons worldwide, catering to those seeking modern, flexible hairstyles.

The brand was founded in Chicago in 1994 by stylist David Raccuglia, who recognized a gap in the market for grooming products tailored specifically for men. Under his leadership, American Crew transformed the male grooming industry by promoting professional standards for men's hair care. Today, the brand's manufacturing takes place primarily in American facilities, though some distribution and production components are managed internationally to meet global demand.

American Crew is currently a flagship brand under the Revlon portfolio. After being acquired by Colomer Group, it was later brought under the Revlon umbrella when Revlon acquired Colomer in 2013. Revlon Consumer Products LLC, headquartered in New York City, remains the ultimate owner and global distributor, ensuring the brand maintains its position as a leading authority in masculine aesthetics and grooming.