Fuze Tea Peach Hibiscus black tea

Fuze Tea is a major international iced tea brand that offers a range of tea and fruit juice fusions. Launched globally by The Coca-Cola Company, it was designed as a premium ready-to-drink tea option to compete in the fast-growing iced tea market. The brand focuses on the concept of 'fusion,' blending tea extracts with fruit flavors and botanicals, such as the Peach and Hibiscus variety seen in the image.

Manufacturing takes place in multiple countries worldwide to serve local markets efficiently. In the Netherlands and Western Europe, production is typically handled by local bottling plants like Coca-Cola Europacific Partners. The brand has grown significantly since its international rollout in 2012, replacing Nestea in many European markets. Today, Fuze Tea is recognized for its low-calorie recipes and use of sustainably sourced tea leaves, managed under the global umbrella of The Coca-Cola Company.