HOKA Carbon X 3 Running Shoes

HOKA, originally known as Hoka One One, is a premium footwear brand that revolutionized the running industry with its signature maximalist cushioning and oversized midsoles. Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, the brand was born out of a desire to create a shoe that allowed for faster downhill running through enhanced stability and shock absorption.

While the brand's roots are firmly planted in the French Alps, its global headquarters moved to the United States following its acquisition. Manufacturing is primarily outsourced to major production hubs in Southeast Asia, with the majority of HOKA's technical footwear being assembled in Vietnam and China to maintain the brand's complex engineering standards.

Today, HOKA is a high-growth subsidiary of Deckers Brands, a major American footwear corporation that also owns UGG and Teva. Under the stewardship of Deckers, HOKA has transformed from a niche professional trail-running shoe into a global lifestyle and athletic powerhouse, maintaining its reputation for innovation and comfort through advanced materials like carbon fiber plates and specialized foams.