Kelton Brand Strategy and Research Services

Kelton, originally known as Kelton Global, is a prominent brand strategy and market research consultancy. Founded as a journalism-inspired research boutique, it focused on using storytelling and deep human insights to help brands connect with their customers. The brand has evolved significantly over the years, moving from traditional data collection to sophisticated behavioral science and digital transformation services.

In recent years, Kelton moved under the umbrella of a larger collective to expand its global reach and technological capabilities. As of 2024, the brand has been fully integrated into 'Material,' a global customer experience transformation company. This transition marks the culmination of its journey from a specialized agency to a component of a multi-disciplinary global consultancy, headquartered in the United States and serving international markets.