Mrs Crimble’s Macaroons

Mrs Crimble’s is a prominent British food brand that has become a household name, particularly known for its extensive range of gluten-free treats and cakes. The brand was founded in 1979 in London, initially operating as a small-scale producer of artisan cakes and macaroons before significantly expanding its reach to mainstream supermarkets in the 1990s.

Today, the brand is most famous for its Choc Macaroons, which remain a staple in the free-from snack category. The brand focuses on the philosophy of creating products that are "deliciously gluten-free," ensuring that taste is not sacrificed for dietary requirements. Most of the manufacturing for the British market takes place within the United Kingdom to maintain fresh supply chains for its baked goods.

The brand is currently part of the Ecotone group (formerly known as Wessanen), a leader in organic and sustainable food products across Europe. Under this ownership, Mrs Crimble’s has benefited from international distribution and a commitment to more sustainable sourcing and environmental practices, while maintaining its distinct British identity and heritage.