Marque Repère Bio Village Ground Coffee

Marque Repère is the primary private label brand of the French retail giant E.Leclerc. Specifically, this product belongs to the 'Bio Village' line, which focuses on organic certification and sustainable sourcing within the French market.

The coffee beans are sourced from prominent coffee-growing regions such as Ethiopia, Brazil, and Colombia, as indicated by the icons on the packaging, but the final processing, roasting, and packaging occur in France through E.Leclerc's subsidiary, Scamark. This ensures compliance with European organic standards and local quality controls.

As a private label, the brand is owned by the E.Leclerc cooperative (ACDLEC). This structure allows the French retailer to manage its entire supply chain, offering competitive pricing while maintaining high standards for its organic 'Bio Village' range, which has become a staple in French households.