Empire True Blue 10m Magnetic Tape Measure

Empire Level is a prominent brand recognized for its high-quality precision measurement and layout tools. Originally established in the United States, the brand built its reputation on the invention of the Monovial and the development of the 'True Blue' vial technology, which provides superior readability and durability for professionals in construction and DIY sectors.

Today, Empire is part of the extensive global portfolio of Milwaukee Tool, which is itself owned by Techtronic Industries (TTI). While the brand's engineering and design heritage are rooted in Mukwonago, Wisconsin, manufacturing for many of its measuring tools, including various tape measures, is distributed globally, with a significant amount of production taking place in specialized facilities in China to serve international markets like the UK.

As of 2026, the brand remains under the ultimate ownership of Techtronic Industries, a Hong Kong-based multinational leader in cordless power tools and floor care. This ownership allows Empire to leverage advanced global supply chains while maintaining the specific accuracy standards associated with the True Blue product line.