Red Tulip Chocolate Bunny

Red Tulip: An Australian Easter Tradition

Red Tulip is a heritage confectionery brand deeply rooted in Australian culture, particularly known for its seasonal Easter and Mother's Day treats. Founded in 1944 in Prahran, Victoria, the brand began its journey as a high-quality local chocolatier. Over the decades, its hollow milk chocolate eggs and bunnies became synonymous with Easter celebrations across the country.

While the brand was originally Australian-owned, it transitioned through various corporate acquisitions over the years. It was famously part of the confectionery giant Cadbury Schweppes. Today, Red Tulip is owned by Mondelēz International, a global leader in snacks and sweets. Despite the international ownership, Red Tulip products are primarily manufactured in Australia at Mondelēz's production facilities, such as the Ringwood factory in Victoria, ensuring that the brand maintains its local identity and flavor profile for the Australian market.