Borotalco Invisibile Deodorant

Borotalco is one of Italy's most iconic personal care brands, famously known for its talcum powder and its distinctive fragrance. The brand dates back to 1878 when English pharmacist Henry Roberts developed the 'Microtalco' formula in his pharmacy in Florence, Italy. Since then, the brand has expanded its portfolio to include a wide range of hygiene products, including the 'Invisibile' deodorant line specifically designed to reduce stains on clothing.

The brand is currently owned by the Bolton Group, an Italian multinational company based in Milan. Bolton Group manages an extensive portfolio of international consumer brands across various sectors, including food, home care, and personal care. While the heritage of Borotalco is firmly rooted in Italy, its distribution and high demand across Europe lead to production in multiple facilities, though the primary manufacturing and research hubs remain in Italy.