Hoka Challenger ATR running shoe

HOKA, originally known as HOKA ONE ONE, was founded in France in 2009 by Nicolas Mermoud and Jean-Luc Diard. The brand revolutionized the running footwear industry by introducing 'maximalist' shoes with oversized outsoles and superior cushioning, providing a stark contrast to the minimalist trend dominant at the time. Its name is derived from a Māori phrase meaning 'to fly over the earth.

Today, HOKA is a global powerhouse in the performance footwear market. While the brand has French roots, its operations are now centralized in the United States following its acquisition by Deckers Outdoor Corporation. In terms of manufacturing, HOKA utilizes a global supply chain with a significant concentration of production facilities in Vietnam and China, ensuring high-performance technical standards for athletes worldwide.