Merkur Kaffee Novaroma Premium

Merkur Kaffee is a historic Austrian coffee brand with roots dating back to the late 19th century in Vienna. It evolved from a traditional specialty shop into a widely recognized brand under the Merkur grocery chain. The Novaroma Premium line represents its high-quality coffee selection, often featuring certifications like Fairtrade to ensure sustainable sourcing.

Today, the brand is owned by the REWE Group, a major international retail and tourism corporation. While originally part of the specific Merkur supermarket banner in Austria, the brand's production and identity are closely tied to the Austrian coffee market and its rigorous roasting traditions. The coffee beans are sourced globally but primarily roasted and packaged within Europe, maintaining the heritage of Viennese coffee culture.