Troya Beer

Troya (Троя) is a well-known brand of beer primarily distributed in Kazakhstan. It was originally developed as a local brand within Central Asia, positioned to capture the value-tier segment of the beer market. The product is known for its traditional lager characteristics and cultural branding that references archaeological themes.

The brand's production and identity are deeply tied to the Efes Kazakhstan operations. Ownership was transitioned through global mergers involving SABMiller and Anheuser-Busch InBev, with the brand currently sitting under the Anadolu Efes portfolio. Manufacturing is primarily concentrated in the Almaty and Karaganda regions, where modern brewing facilities handle the large-scale production required for the domestic and regional export markets.