Sainsbury's Taste the Difference Pinot Noir

This Pinot Noir is part of the 'Taste the Difference' premium range by Sainsbury's, one of the United Kingdom's largest supermarket chains. The wine is an Indication Géographique Protégée (IGP) Pays d'Oc, signifying its origin in the Languedoc-Roussillon region of Southern France.

Produced and bottled by Laurent Miquel, a well-regarded family-run winery based at Château Cazal Viel in Cessenon-sur-Orb, the product represents a collaboration between a heritage French producer and a major British retailer. While the brand 'Taste the Difference' is an in-house creation of the UK-based Sainsbury's, the physical production remains rooted in traditional French viticulture and winemaking techniques. As of 2026, the brand remains under the ultimate ownership of J Sainsbury plc, which manages the selection through a dedicated team of expert winemakers to ensure quality standards across their private label portfolio.