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Musto Performance Apparel

ownerCanadian Tire Corporation, Limited (Canada)
originUnited Kingdom
manufacturedmultipleCountries

Musto is a world-renowned British brand specializing in high-performance technical clothing, particularly for sailing, equestrian sports, and shooting. The brand was founded in 1964 by Keith Musto, a British Olympic sailor who won a silver medal in the Tokyo Olympics. Identifying a gap in the market for clothing that could withstand harsh marine environments, he engineered innovative fabrics that revolutionized sailing gear.

Over the decades, Musto has become a global leader in foul-weather protection. While the brand originated as a family-led British venture, its ownership has transitioned to major global retail groups. Today, it operates as a premium subsidiary within a larger portfolio of heritage performance brands.

Manufacturing for Musto takes place across multiple countries, leveraging specialized textile factories in Europe and Asia to produce their high-tech GORE-TEX and windproof garments. Despite the global manufacturing footprint, the brand maintains its British heritage through design and testing based in the United Kingdom.

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