Maribel 100% Peanut Butter Smooth & Creamy

Maribel is a private label brand primarily sold through the German discount supermarket chain Lidl. The 100% Peanut Butter Smooth & Creamy variant is marketed as a high-quality product containing only roasted peanuts without the addition of palm oil, sugar, or salt, catering to health-conscious consumers and fitness enthusiasts across Europe.

As a house brand for Lidl, the manufacturing for Maribel products is typically handled by various third-party contract manufacturers across Europe to ensure logistical efficiency. While specific production sites can vary between regional markets, the brand itself is managed under the umbrella of the Schwarz Group based in Germany. This allows for consistent quality control and competitive pricing as the product moves directly from contract producers to Lidl shelves.

The brand Maribel was created by Lidl to offer a wide range of spreads, including jams and nut-based products. Today, it remains an integral part of Lidl's private label portfolio. The ultimate owner, the Schwarz Group, is the largest retailer in Europe and one of the largest in the world, headquartered in Neckarsulm, Germany.