Ursus Cooler Lămâie 0.0% Alcool

Ursus Cooler is a popular Romanian non-alcoholic beverage category-leader, specifically a Radler, which blends non-alcoholic beer with lemonade fruit juice. This specific variant, featuring lemon (Lămâie), is designed for refreshment with zero alcohol content, catering to health-conscious consumers and drivers.

The brand Ursus has deep historical roots in Romania, dating back to the founding of a brewery in Cluj-Napoca in 1878. Over the decades, it became known as 'The King of Beer in Romania.' Today, the brand is part of the extensive international portfolio of Asahi Group Holdings, which acquired the brand along with several other Eastern European assets in 2017. While the brand is Japanese-owned, the production remains localized in Romania to serve the domestic market.