Trudi plush toy

Trudi is an iconic Italian brand renowned globally for its high-quality plush toys. Founded in Tarcento, Italy, in 1954 by Trudi Müller Patriarca, the brand began with hand-sewn creations that emphasized softness and emotional connection. Over the decades, Trudi evolved from a local craft workshop into a world-leader in the confectionery and toy sector, known for its timeless designs and meticulous attention to detail.

While the brand holds deep Italian roots and maintains its creative design and quality control in Italy, manufacturing is carried out in multiple countries to meet international demand while adhering to rigorous European safety standards. In 2002, Trudi was acquired by Giochi Preziosi, one of Italy's largest toy companies. This partnership allowed Trudi to expand its global footprint while preserving the artisanal soul and distinctive 'red seal' tag that identifies its authentic products.