granini Multivitamin juice

Granini is one of Europe's most recognizable premium fruit juice brands, famous for its signature dimpled glass and PET bottles. Originally established in Germany, the brand has grown into a household name across the continent, known for its high fruit content and diverse range of flavors, including the popular multivitamin blend seen here.

The brand was launched in 1964 by the German entrepreneur Heinz Schürmann. In 1994, Granini merged with the French juice company Eckes to form Eckes-Granini, which remains the ultimate owner today. The company focuses heavily on sustainable sourcing and localized production, with major manufacturing facilities in Germany, France, and other European markets to ensure freshness and reduce logistics environmental impact.

Today, Eckes-Granini Group GmbH is the largest corporate group specializing in fruit juices and fruit beverages in Europe. It remains a family-owned enterprise headquartered in Nieder-Olm, Germany, maintaining its status as a market leader in the beverage industry.