Made O'Meter
Discover where a brand or product originates
Selected is a contemporary fashion brand originating from Denmark. It is part of the extensive portfolio of Bestseller, a family-owned clothing company founded by the Holch Povlsen family. The brand focus is on high-quality tailoring and minimalist Scandinavian design for both men and women.
While Selected is a Danish brand, its manufacturing is distributed across Bestseller’s global network of suppliers, primarily located in regions like Asia (China, Bangladesh, India) and Turkey, depending on the specific garment type and material requirements. The 'SLWLULU' cardigan seen here represents their women's knitwear line, which emphasizes sustainable materials and modern silhouettes. The parent company, Bestseller, remains one of the largest fashion retailers in Europe, operating numerous household brands globally.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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