Auchan Planet Cola Zero

Planet Cola Zero is a sugar-free carbonated soft drink produced as a private label brand for the Auchan retail group. It is positioned as a budget-friendly alternative to major global cola brands. The product is widely available across Europe, particularly in countries where Auchan operates large-scale hypermarkets and supermarkets.

Because Planet Cola is an Auchan private label, its manufacturing varies by region to minimize logistics costs; it is typically produced by various third-party bottling partners within the country of sale, such as France, Spain, or Poland. The brand identity is deeply tied to the Auchan Group, a French multinational retail corporation founded in 1961 by Gérard Mulliez. Today, it remains under the ownership of the Mulliez family via the Association Familiale Mulliez (AFM), one of the wealthiest and most influential business families in France.