Citizen Eco-Drive WR100 watch

Citizen is a pioneer in the watchmaking industry, best known for its revolutionary Eco-Drive technology. This technology, introduced in the mid-1990s, allows the watch to be powered by any light source, eliminating the need for battery replacements. The brand was originally founded as the Shokosha Watch Research Institute in 1918 before adopting the Citizen name, which reflected the hope that the watch would be loved by all citizens worldwide.

While the brand's headquarters and movement manufacturing remain deeply rooted in Japan, Citizen Watch Co., Ltd. operates a global supply chain. Higher-end movements and final assemblies are typically produced in Japan, while other components and more accessible models may be manufactured or assembled in specialized facilities in China or Thailand to serve international markets. The brand remains under its original Japanese ownership, standing as a testament to long-term technological innovation and reliability.