Kruidvat Laurierdrop

Kruidvat Laurierdrop is an authentic Dutch licorice product specifically known for its herbal bay leaf (laurier) flavoring and firm texture. As a private-label product of the Kruidvat drugstore chain, it represents a staple in the Dutch confectionery market, where licorice (drop) is a cultural favorite.

The brand Kruidvat was founded in the Netherlands in 1975 and has grown to become the market leader in the drugstore sector across the Benelux region. While the brand is quintessentially Dutch, its ownership transitioned to the Hong Kong-based multinational CK Hutchison Holdings through the A.S. Watson Group. Despite this global ownership, the production of their traditional Dutch licorice remains primarily based in the Netherlands to ensure the local taste and quality standards expected by Dutch consumers.