Tony's Chocolonely Milk Caramel Almond Pretzel Nougat Sea Salt

Tony's Chocolonely was founded in the Netherlands in 2005 by journalist Teun van de Keuken (Tony) with a mission to end modern slavery and child labor in the cocoa industry. The brand is famous for its 'Tony's Open Chain' initiative, which ensures 100% traceable cocoa beans and fair pay for farmers.

While the brand is headquartered in Amsterdam and is quintessentially Dutch, the physical production of the chocolate bars primarily takes place in Belgium, specifically by the manufacturer Alprorose or other regional partners. The company has maintained its mission-driven approach while expanding globally into markets like the UK and USA. The ownership structure includes private equity and major investors, though the company operates as an independent 'impact' brand focused on ethical sourcing and high-quality ingredients.