Wella Professionals Illumina Color

Wella is one of the world's most iconic hair care brands, boasting a rich history that dates back to 1880 in Germany. Founded by Franz Ströher, the company initially focused on hairpiece bases before evolving into the professional color and styling powerhouse it is today. Historically, the brand revolutionized the industry with innovations like the first portable perming device and remains a staple in professional salons globally.

In terms of ownership, Wella underwent significant transitions in the 21st century. After being acquired by Procter & Gamble in 2003, it was later sold to Coty Inc. in 2016. As of the early 2020s, the investment firm KKR acquired a majority stake in Wella, establishing 'The Wella Company' as a standalone entity that includes brands like OPI, ghd, and Briogeo. The Wella Company is headquartered in Switzerland, though it maintains deep operational roots in Germany where much of its high-end professional manufacturing occurs.