Aveda Hair Care

Aveda is a pioneer in the prestige beauty industry, known for its high-performance, plant-based products and a commitment to environmental sustainability. Founded in 1978 in Minneapolis, Minnesota, by Horst Rechelbacher, the brand was inspired by the principles of Ayurveda. Aveda revolutionized the salon industry by focusing on holistic beauty and using pure flower and plant essences.

Today, Aveda operates as a prominent brand within The Estée Lauder Companies' portfolio. While the brand maintains its roots in the United States, with a primary manufacturing facility in Blaine, Minnesota, that is powered by renewable energy, its global presence involves distribution and production considerations across various markets to meet international demand. The brand remains a leader in cruelty-free beauty and botanical science under its parent company's global stewardship.