Made O'Meter
Discover where a brand or product originates
Ajax is one of the most recognized household cleaning brands globally. It was originally launched by the Colgate-Palmolive Company in 1947 as a scouring cleanser. The brand name was inspired by the Greek mythological hero Ajax, symbolizing strength and Power. Over the decades, Ajax has expanded its product line from powders to liquid all-purpose cleaners, dish soaps, and specialized surface sprays.
Today, the brand is owned by the American multinational Colgate-Palmolive for most of the world markets. However, in certain regions such as Australia, New Zealand, and parts of Europe, licensing or ownership rights for specific Ajax product categories may involve local subsidiaries or historical divestments. Manufacturing occurs in numerous strategic facilities worldwide to serve regional markets effectively, ensuring that the heavy-duty formula remains a staple in households for grease and grime removal.
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