Tony's Chocolonely 12 Schoko-Ostereier

Tony's Chocolonely is a Dutch confectionery company founded in 2005 by journalist Teun van de Keuken. The brand was established with a singular social mission: to make chocolate production 100% slave-free. Its iconic unevenly divided chocolate bars and vibrant rainbow packaging are visual metaphors for the inequalities in the cocoa industry.

While the brand is headquartered in Amsterdam and maintains its Dutch identity, its chocolate is primarily manufactured in Belgium. The company focuses heavily on ethical sourcing through its 'Tony’s Open Chain' initiative, which ensures transparency and fair pay for cocoa farmers in West Africa. Today, it remains an independent company with investment from various partners committed to its social impact goals.