Devassa Tropical beer

Devassa is a well-known Brazilian beer brand that launched in 2002, originally as a microbrewery in Rio de Janeiro. It gained widespread popularity for its 'tropical lager' style, which is designed to be light and refreshing for the Brazilian climate. The brand's identity often leans into Rio's vibrant lifestyle and a sense of 'tropical purity' with its 100% natural ingredients.

Over the years, the brand transitioned from a craft startup to a major player in the commercial market. It was first acquired by Schincariol, which was later bought by Kirin Holdings. Today, Devassa is a key part of the HEINEKEN portfolio in Brazil. The beer is brewed in several high-capacity facilities across Brazil to meet regional demand, maintaining its status as a staple in the Brazilian mainstream beer segment.