Live Clean Baby & Body Care

Live Clean is a Canadian brand founded with a focus on eco-friendly, plant-based beauty and personal care products. Launched in 2007 by the company Lex Corwin (via the company L’Antidote), it pioneered the mass-market availability of 'clean' beauty products that avoid SLS, phthalates, and parabens, while emphasizing biodegradable ingredients.

While the brand maintains its identity as a Canadian-made staple, it was eventually acquired by the American multinational Hain Celestial Group. Most of the production remains centered in Canada to maintain quality control and heritage, but distribution has expanded globally through its parent company’s logistics network. Today, Live Clean is recognized for its commitment to cruelty-free formulations and sustainable packaging, catering to environmentally conscious consumers across North America and Europe.