Huha Underwear

Huha is a Canadian-born intimate apparel brand that launched with a mission to revolutionize women's health through fabric innovation. Founded by Alexa Suter after she experienced chronic discomfort with traditional synthetic underwear, the brand gained significant attention following an appearance on the television show Dragon's Den. The company is best known for its proprietary 'Mineral Undies,' which utilize TENCEL™ Lyocell fibers infused with pharmaceutical-grade zinc oxide to provide breathable, antimicrobial, and soothing properties for the skin.

While the brand's design and headquarters are located in British Columbia, Canada, the manufacturing of their garments takes place in Vietnam. The brand emphasizes ethical production, partnering with factories that ensure fair wages and safe working conditions. Huha remains an independent, female-led business, maintaining complete ownership of its brand as it expands its product line from basic thongs and briefs into nursing bras and other health-conscious attire.