Venz hagelslag and chocolate sprinkles

Venz is an iconic Dutch brand best known for its chocolate sprinkles (hagelslag) and flakes (vlokken), which are traditionally eaten on bread for breakfast in the Netherlands. Founded in 1890, the brand has become a household name, defined by its playful marketing and high-quality chocolate products.

Today, Venz continues to manufacture its products primarily in the Netherlands, maintaining its heritage and local production standards. The brand has transitioned through several ownership changes over the decades, moving from a family-run business to being part of major international food conglomerates.

Currently, Venz is owned by The Kraft Heinz Company, an American multinational food company. This ownership allows Venz to benefit from global distribution networks while preserving its unique Dutch identity. The brand remains a staple of the Dutch breakfast table and a significant player in the Benelux confectionery market.