Lindt Gold Bunny Milk Chocolate

The Lindt Gold Bunny is an iconic seasonal chocolate confection created by Lindt & Sprüngli. It was first introduced in 1952 after a master chocolatier’s young daughter saw a real rabbit in the garden and became sad when it hopped away. To console her, he created a chocolate bunny wrapped in gold foil with a red ribbon and a tiny bell.

Today, the product is a global symbol of Easter. While the brand is strictly Swiss in origin and identity, production is decentralized across Europe to meet massive seasonal demand. The company maintains rigorous quality standards, ensuring the premium milk chocolate remains consistent regardless of whether it was molded in Kilchberg or Aachen.